• The Core Collaborative

It’s Time for You to Build Your Brand as an Educator

by Isaac Wells


We are grateful to have Starr Sackstein, author of multiple books including, Hacking Assessment and Blogging for Educators leading February’s TCC Master Class Series webinar “Building Your Brand as an Educator”.



Social media has created opportunities for millions to have a voice in a way that was not possible only a few years ago. However, when it comes to education, some voices are much louder than others. We want you to consider these two questions:

  1. What do you have to say about education? 

  2. Who do you want to listen?

In today's social climate, it is more important than ever to tell the real stories of educators. The public needs to hear first hand about our successes and challenges and how we persevere. As educators, we have the power to build our own brands whether it be personally, or for our schools and districts, to truly present the stories as we see them.


However, not all of us understand how we can use social media efficiently and effectively to build our community and share our voices.


Starr knows that this profession is all about relationships and is prepared to help you understand some of the similarities and differences between popular platforms as well as some tips for using each. Block out an hour on Thursday, February 20th (4:30 Pacific/7:30 Eastern) to determine your next steps for building your brand and sharing your voice as an educator online.


Join author and educator Starr Sackstein to:

  • Learn the basics for Twitter, Facebook, and LinkedIn including how to engage with the specific audience for each platform

  • Discover the power of blogging and vlogging, whichever works for you

  • Explore the power of the hashtag and which ones are most useful for educators

  • Learn how to leverage Twitter for professional learning and sharing

In her words, “Social media has truly made learning personalized. By sharing our stories on social media through Twitter, Facebook, LinkedIn or blogs, we have the opportunity to lift each other up in times of celebration and strife.”


Get in on the action and model how to engage with 21st-century storytelling for your colleagues and students!



Who: Partner Consultant and Author Starr Sackstein
When: Thursday, February 20th (4:30 Pacific/7:30 Eastern)*
Why: Every day thousands share their thoughts and beliefs about education. We need your voice and your perspective to be part of the conversation and Starr is exactly the right person to get you “Starrted” or help you with your next step! 

*This time doesn’t work for you? No problem! Register and we will send you a recording of the webinar by the start of the next week.


Have a burning question or an educational topic or strategy you want to learn more about? Let us know at isaac@thecorecollaborative.com and we may be able to plan a TCC Master Class webinar, #CoreChat, or Core Communique blog to continue your journey of professional learning. 

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The Core Collaborative

Tel: 619-432-CORE (2673)